According to the formula "Technologie × Markt = Erfolg", how do companies arrive at successful technologies?

Success requires exploiting research insights (technology) AND recognizing and developing customer needs (market) — a multiplication: if either factor is zero, success is zero.

The two inputs:

• Technology side: Erkenntnisse und Phänomene aus der Forschung — insights and phenomena from research, which must be exploited (ausschöpfen)
• Market side: Kunden-Bedürfnisse aus den relevanten Markt-Segmenten — customer needs in the relevant market segments, which must be recognized and developed (erkennen + entwickeln)

The point of writing it as multiplication rather than addition: brilliant technology with no market need fails (countless lab-only inventions), and a recognized need without the technology to serve it fails too. Innovation = the product of both.

Tip: Security products live by the same formula — and so do internal security initiatives: a technically perfect control nobody in the business needs (or accepts) multiplies out to zero.

Go deeper:

• Innovation management (Wikipedia) — how organizations combine technology and market opportunity to turn ideas into success.