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Quiz Entry - updated: 2026.07.05

How is lateral thinking formally defined, and who coined the term?

Lateral thinking was coined by Edward de Bono in 1967 — it means solving problems through indirect, creative approaches rather than traditional step-by-step logic.

Definition:

  • A way of thinking that seeks solutions through non-obvious, indirect approaches
  • Deliberately looks at problems from new and unusual angles
  • Complements (doesn't replace) vertical/logical thinking
  • Literally means "thinking sideways" — approaching a problem from the side rather than head-on

Edward de Bono (1933–2021):

  • Maltese physician, psychologist, and author
  • Wrote over 85 books on thinking and creativity
  • Also created the Six Thinking Hats method
  • His core insight: the brain forms self-organizing patterns that we get trapped in — lateral thinking is the deliberate effort to escape those patterns

Key distinction: Lateral thinking isn't random or irrational. It's a structured approach to creativity — using specific techniques to deliberately shift perspective.

In de Bono's words: Lateral thinking means rejecting the obvious, abandoning traditional thinking patterns, and using already available information in new ways.

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From Quiz: INTROL / Open Your Mind – Creative Thinking for Problem Solving | Updated: Jul 05, 2026