Name at least four of the seven methods for unconventional/innovative thinking from the Manager Magazin list.
Cross-industry borrowing (Klassentreffen), the headstand worst-case flip, semantic intuition, brain-writing, play-with-change, Tempo 30, and the stimulus-image technique — seven ways to jolt your brain out of habitual patterns.
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Klassentreffen (Class Reunion / Cross-Industry Innovation)
- Look at how other industries solve similar problems
- Example: Healthcare infection protocols → cybersecurity incident containment
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Kopfstandtechnik (Headstand/Reverse Technique)
- Run through worst-case scenarios: "How do we make our project fail?"
- Covered in detail in a separate card
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Semantische Intuition (Semantic Intuition)
- Combine random word pairs to spark new product/solution ideas
- Write random words on a notepad, then combine them into creative word pairs
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Brain-Writing Pool
- Silent written brainstorming — each person writes an idea on a card, cards are passed around in a circle for others to build upon
- Builds on others' ideas without verbal dominance
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Spiel mit Veränderung (Play with Change)
- Take an existing product/process and systematically alter its properties
- Change size, material, speed, color, smell, target audience, etc.
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Tempo 30 (Speed 30)
- Write 30 words that have nothing to do with the topic in one minute
- Then use those words to force associations with the problem — allows creative leaps
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Reizbild-Technik (Stimulus Image Technique)
- Use random images to trigger associations with the problem
- Visual variant of the Random Word technique
Tip: These methods all share one principle — they force your brain out of familiar patterns by introducing constraints, randomness, or unusual perspectives.