Quiz Entry - updated: 2026.07.14
What did the Surfshark study reveal about Big Tech's tracking presence across the web?
Google trackers are on 79% of sites, Facebook 23%, Amazon 14% — and at least one Big Tech tracker is present on 91% of websites, making it practically impossible to escape.
The numbers:
| Tracker | Web presence |
|---|---|
| 79% (active on most websites) | |
| 23% (tracks even without an account) | |
| Amazon | 14% (focused on e-commerce) |
| Combined | 91% — at least one Big Tech tracker |
Why escape is nearly impossible:
- Cross-site profiling links your activity across sites
- Real-time data flows to ad networks
- Detailed behavioural analysis builds rich profiles
The Facebook figure is especially striking: it tracks you even if you have no account — via embedded "Like" buttons, pixels, and server-side APIs. With 91% coverage, avoiding tracking isn't a matter of picking "good" sites; the trackers are nearly everywhere. (Surfshark Digital Privacy Study 2023.)