What is "digital bullshit," and how does it threaten public opinion?

Content produced and spread without regard for truth — pushed by troll farms, bots and "computational propaganda" — that pollutes democratic opinion-forming.

"Digital bullshit" is not the same as lying (a liar at least tracks the truth in order to hide it); it is communication indifferent to whether it's true, deployed to manipulate. Budelacci flags the machinery behind its spread: troll farms, automated bots, and computational propaganda — the industrial use of fake accounts and algorithms to manufacture the appearance of grassroots opinion. The danger is to democracy and public opinion-formation: when the information environment is flooded with strategically produced noise (e.g. around climate policy), citizens can no longer reliably tell signal from manufactured consensus.